Every Associate. Every Shopper. Every Opportunity.
Enable your teams to deliver a branded experience that drives increased revenue.
43% More Likely to Buy
Shoppers who interact with an associate are more likely to purchase, and 12% more likely to return.
81% Higher Transaction Value
Those shoppers also spend more per transaction. Source: Mindtree/Grail Research shopper study.
3.8x Revenue Lift
US retailers delivering a strong total experience see 3.8x more revenue from retention and enrichment. Source: Forrester, 2026.
Your Brand Isn't Experienced in the Training Room. It's Experienced on the Sales Floor.
Most retailers measure training completion, not brand readiness. Completing training doesn't mean an associate can apply it in a real customer conversation.
- 29% of US consumers have stopped buying from a brand because of poor customer experience, and 86% say human interaction matters to their brand experience.
- Every associate brings a different level of experience, confidence, and selling ability, and knowing a product is different from communicating its value.
- The brand experience shouldn't depend on which associate happens to be working, and skill gaps should surface before they affect customers.
Features: Predictive Insights, AI Coaching
Predictive Enablement™ for Retail Performance
Know which associates are ready to represent your brand, which stores need support, and where skill development will have the most impact.
- Diagnose: identify individual skill gaps in product knowledge, selling confidence, and customer engagement across associates, stores, and districts.
- Predict: find associates who need more development before seasonal peaks, new product introductions, and promotional events.
- Measure: track skill development and readiness so leadership sees where teams are improving and where they need support.
Features: Predictive Insights, AI Coaching
Practice the Conversations That Make a Difference
Five-minute AI roleplays on associates' phones, built on your products, customer scenarios, policies, and brand voice, so no one learns on a customer.
- Customer discovery, product knowledge, and brand storytelling: ask better questions and communicate what makes your products distinctive.
- Clienteling, upselling, and cross-selling: build relationships and grow transaction value without compromising trust.
- Objection handling and experience recovery: address price concerns and turn complaints and returns into loyalty.
Features: Predictive Insights, Proactive Practice, AI Coaching
Integrations to the Platforms You Already Use
Every Associate Represents Your Brand. Make Every Interaction Count.
See how Luster can help your retail organization build a more confident, capable, and performance-ready workforce.
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