Every Customer Conversation, Built to Deliver.

Prepare sales and account teams to sell on value, negotiate with confidence and keep customers when things go wrong.

Practice discovery and value conversations with buyers, procurement and operations leaders.

Fact sheets check pricing, lead times and product details on every scored conversation.

Rehearse price increases, delays and escalations before they reach a customer.

Every Conversation Affects Margin and Loyalty.

Buyers compare on price, supply and capacity shift fast, and service problems test every relationship.

Reps need to sell on reliability, quality and total cost, not just the unit price or the rate.
Account teams handle delays, shortages and exceptions every week, and how they communicate decides whether customers stay.
New hires take months to learn products, lanes and pricing, and most learn it on live customers.

See who's ready to sell, negotiate and manage accounts, and where to coach first.

Diagnose: score discovery, value selling, negotiation and service recovery on your own skills, team by team.
Predict: spot gaps before peak season, price changes and new product or service launches.
Measure: score live calls from Zoom, Google Meet, Microsoft Teams and Gong on the same skills as practice.

AI roleplays with buyers, procurement leads and frustrated customers, built on your products, services and pricing.

Discovery and value selling that goes beyond price to quality, capacity and reliability.
Price increases, rate negotiations and contract renewals, at Adaptive Difficulty as reps improve.
Delay, shortage and escalation calls that turn a missed commitment into a retained account.

Luster integrates with the systems in your tech stack so you never miss a beat.

See how Luster helps logistics and manufacturing teams win more business and keep the customers they have.

We’re SOC 2 audited, and follow best practices such as end-to-end encryption, robust monitoring, and regular third party testing.