We Believe in Perfecting Practice

The challenges go-to-market teams face with an ever-changing landscape and lack of ability to effectively learn at work is not for the faint of heart. We're here to change that.

The Power of Practice

When it comes to practice, it’s not just the quantity of time that matters — it’s the quality of practice, too. Today, both are failing our sales organizations. Reps learn through training. They periodically practice through generic role playing with peers or overworked managers. They forget. Teams miss goals due to skill gaps. And the cycle begins again.

We knew there had to be a better way to make all the hours spent on training stick. To proactively practice with more sophistication, specificity, and fun that can grow individuals and entire organizations. Through the power of generative AI and technology, we’re so excited to build and create Luster, the practice platform that delivers true predictive enablement for sales organizations.

Perfect practice. Sales brilliance.

Our Team

Christina Brady
CEO & Co-Founder
Jodi Mesa
CPO & Co-Founder
Wes Craig
Co-Founder, Head of BizOps & Customer Success
High Alpha
Investor & Partner
Jake Miller
Kyle Himmelwright
Advisor - Head of RevOps, Pinecone
Jen Igartua
Advisor - CEO, Go Nimbly
Morgan Ingram
Advisor - CEO, AMP

Join the Team

We’re looking for talented, driven, and humble humans to join the team.

View Open Positions

Safe and Secure

We’re SOC 2 compliant, and follow best practices such as end-to-end encryption, robust monitoring, and regular third party penetration testing.

  • SOC 2 Compliant
  • End-to-end Encryption
  • Third Party Penetration Testing