Every Guest. Every Interaction. Every Stay.
Turn exceptional guest experiences into measurable business performance.
Consider the Research
61% of consumers will spend more for personalized experiences. A 1% better online reputation lifts RevPAR 0.99%. Loyalty members filled 52.8% of hotel occupancy in 2024.
Consistency at Every Guest Interaction
Understanding service standards and executing them in a real guest interaction are two different things, across every property, department and shift.
Recover Every Guest
Effective recovery is associated with a 63% higher retention rate. Teams practice difficult guest situations safely, not in front of the guest.
Your Brand Promise Is Only as Good as the Experience Your Employees Deliver.
Your guests expect more, and your competition is working harder to earn their business. Luster helps hospitality teams move beyond traditional training and practice the real conversations that shape guest experiences and business results.
- Revenue Generation: better conversations create opportunities for upgrades, additional services and incremental spending.
- Guest Loyalty: personalized interactions build relationships that encourage repeat visits and referrals.
- Service Recovery: employees build the confidence to resolve problems, restore trust and protect future revenue.
Features: Predictive Insights, AI Coaching
Predictive Enablement™ for Hospitality Teams
Know which team members are ready for guests, which properties need support, and where coaching will matter most.
- Diagnose: score service, upselling and guest recovery skills across team members, properties and regions.
- Predict: find who needs more development before peak season, openings and new service standards.
- Measure: weekly insights show managers and leadership where readiness is improving and where it's slipping.
Features: Predictive Insights, AI Coaching
Turn Everyday Interactions Into Extraordinary Experiences
AI roleplays with realistic guests, built on your properties, service standards, policies and brand voice.
- Arrivals, check-in and personal recommendations that make guests feel welcome and known.
- Upgrades, packages, loyalty sign-ups and group or event sales, offered without feeling pushy.
- Complaints, billing disputes and service recovery, at Adaptive Difficulty as team members improve.
Features: Predictive Insights, Proactive Practice, AI Coaching
Integrations to the Platforms You Already Use
Every Guest Matters. Every Interaction Counts. Every Employee Should Be Ready.
See how Luster helps hospitality teams deliver a confident, consistent guest experience at every property.
Built on Trust
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