The Inspiration Behind Luster

Luster is more than just a platform; it's a movement towards a future where sales training is predictive, proactive, and seamlessly integrated with the art of practice. It is a future where every rep has the opportunity to shine, and where sales teams are not just effective but brilliant.

I've been solving problems with technology for the past 25 years, with a strong passion for building solutions that help people learn, grow and master their skills so they can have an outsized impact in their own lives and their organizations.

For the past few years, I've had the pleasure of working closely with Sales teams. I've fallen in love with collaborating with sales enablement, sales managers, sales leaders, and revenue operations practitioners. It's been such a rewarding experience learning about their wins and challenges, especially in the past 18-24 months. They are often unsung heroes in their organizations managing rapid change with limited resources and pressure to increase revenue. They are creative, strategic, and in my experience are motivated by helping their teams succeed and that to me is incredibly inspiring.

In the ever-evolving world of sales enablement and training, the pace of change and the intensity of competition requires sales teams to be on their toes, ready to adapt, learn, and apply new skills at a moment's notice. Anything short of that, is a competitive disadvantage and can have a massive impact on overall success of the company. After spending countless hours over the past several years talking to and learning from these individuals, we saw a new potential to help solve some of these challenges as generative AI technologies entered the market. This ignited a spark in me and our founding team at Luster. We saw a massive opportunity to leverage generative AI to create Luster - a sales practice and coaching experience powered by generative AI to help launch sales enablement into the new era of personalized, predictive and proactive enablement and coaching.

Born from a Vision

Luster's inception stemmed from a clear vision: bridging the gap between sales training and its practical implementation in real-world scenarios. Wes, Christina, and I are all deeply immersed in these challenges and the opportunities these technological advances can unlock. Christina Brady, brings 17 years of invaluable experience in training and coaching thousands of go-to-market individuals and teams. Wes Craig, was the original visionary behind Luster, envisioning how we could leverage these new capabilities to aid sales teams in their ability to practice.

Collectively, we possess an understanding of and passion for the specific hurdles confronting sales teams today, challenges that can't be adequately tackled through traditional training and coaching methods alone.

Sales Managers and Enablement teams often find themselves stretched thin, grappling with limited resources, conflicting priorities, and the relentless pace of change. Recognizing this pressing need, they sought a revolutionary solution—one that could adapt sales skills training to be scalable, personalized, and directly tied to measurable performance outcomes.

Thanks to advancements in generative AI technology, we're now able to create interactive practice and coaching sessions that mirror your target buyer profiles and their rapidly evolving industries, complete with realistic sales personas and scenarios. These breakthroughs facilitate scalable and comprehensive preparation prior to engaging with actual prospects, saving Sales Managers and enablement teams countless hours each year. Additionally, they offer real-time insights into team and individual skill gaps, allowing for prompt resolution before they impact the buyer experience and your pipeline.

Tailored for Excellence

We set out to build a solution that leverages the bleeding edge of AI technology and our years of expertise working with specifically go-to-market teams. These elements of the Luster experience are core to helping solve these challenges and give teams the upper hand:

  • Predictive & Personalized Practice: Utilizing call insights to identify skill gaps within teams and individuals, Luster can anticipate upcoming conversations based on scheduled meetings, and craft an AI-generated, personalized practice environment meeting each team member where they are.
  • Safe & Realistic Experience: Built for sales teams by sales pros, Luster offers a safe, AI-generated call practice and skill coaching experience where reps can refine their abilities to optimize their performance in upcoming calls with realistic practice calls tailored to the specific buyer persona, industry, and stage of the sales cycle.
  • Predictive Insights: With individualized and team analytics, Luster sheds light on both the strengths and skill gaps within your team, enabling strategic program planning and empowering over-burdened managers providing clarity between practice and performance.

The Luster Advantage

Luster was design in partnership with Enablement practitioners, Sales professionals, Sales leadership and Sales managers to address the prevalent challenges in today's dynamic sales landscape:

  • Onboard faster: Get your new sales reps to attainment faster by practicing calls with realistic buyer scenarios rather that peer role playing which is both awkward and unrealistic.
  • Reduce time to market: Sales teams can quickly absorb and apply new strategies, new personas, new product, new pricing faster leading to faster time to market.

  • Measurably up-skill: Identify team and individual skill gaps, train and reinforce faster to resolve the issues that are blocking teams from maximizing revenue in every interaction.

A New Dawn of Sales Enablement

Luster is more than just a platform; it's a movement towards a future where sales training is predictive, proactive, and seamlessly integrated with the art of practice. It is a future where every rep has the opportunity to shine, and where sales teams are not just effective but brilliant. Companies looking to accelerate the growth and effectiveness of their sales teams, improve performance, and drive revenue can use Luster to drive practice at scale.

Step into the future with us as we redefine what it means to practice, perform, and excel in the sales arena. Welcome to the future of sales enablement where we are perfecting practice at every step of the sales journey.

Let Your Sales Team’s Brilliance Shine

Perfecting practice starts with Luster. Get in touch to learn more.

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