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Sales leaders have never had more tools, training options, or enablement programs at their disposal. But one question still lingers: how do you know if training actually works?
That’s why Luster is partnering with John Barrows and JB Sales to launch the Learning Lab: Discovery Edition: a one-week hands-on sprint designed for sales teams who care about real coaching, not check-the-box training.
What the Learning Lab delivers
Powered by JB Sales' battle-tested frameworks and Luster’s AI roleplay engine, your reps will:
✅ Run two realistic sales discovery scenarios (before + after)
✅ Get world-class training from John Barrows
✅ Receive objective AI feedback on qualification, urgency, and control
✅ Show measurable growth in just 5 days
Who Should Join
This sprint is for:
- B2B Sales Teams (AEs + SDRs welcome)
- Selling $10K+ ACV solutions
- Based in the U.S.
- Reps who are nominated by their managers (max 2 per company)
- Teams that want more than theory — they want proof
Why JB Sales and Luster?
💎JOHN BARROWS has trained reps at Salesforce, LinkedIn, Zoom, and more. His frameworks are fast to adopt and proven to drive results.
💎 LUSTER.AI delivers AI-powered sales coaching and scoring via realistic ai roleplay — so teams stop guessing and start improving with data.
💎TOGETHER, we’re showing what happens when you combine real fundamentals with real feedback — in a format that’s built for reps and trusted by managers.
Schedule
MONDAY: Reps complete Scenario 1 (Baseline Discovery Call) in Luster AI
They’re scored on key fundamentals: discovery depth, urgency uncovered, and qualification.
WEDNESDAY: Live Training with John Barrows
90-minute tactical workshop on how to prep, open, and drive elite-level discovery conversations.
FRIDAY: Reps complete Scenario 2 (Post-Training)
Same structure. New buyer. Now they apply what they’ve learned.
FOLLOWING MONDAY: Manager Debrief
We’ll share the full before/after performance report — showing what changed and where your reps improved.
Spots are limited. Don’t miss your chance to be part of the first cohort. Nominate a rep today! Nominations close on THURSDAY, OCTOBER 30TH.
