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With nearly two decades of hands-on sales experience and executive leadership roles at companies like Glassdoor and Groupon, Christina has long been recognized for her ability to build resilient teams and strong workplace cultures. Her background as both an artist and an improv performer gives her a uniquely creative lens on sales leadership, blending data, empathy, and adaptability in ways that consistently drive results.
In the episode, Christina breaks down why traditional sales training often misses the mark: it treats every rep the same. She explains that meaningful improvement comes from understanding individual skill gaps and coaching to those gaps before they impact revenue—something Luster was built to solve.
She also highlights what great selling actually looks like today: asking better questions, listening deeply, adapting in real time, and meeting customers where they are. While AI can accelerate this work, Christina reinforces that it can’t replace the human intuition and emotional intelligence required to build trust.
One of the most memorable insights came from her improv roots. Christina shared how improv techniques help salespeople build resilience, embrace uncertainty, and stay present in the moment—skills that directly translate to higher performance. She underscored the importance of creating safe learning environments where reps can practice, make mistakes, and grow without fear.
The conversation is a powerful reminder that the future of sales isn’t just about smarter tools—it’s about elevating human potential. Christina’s blend of creativity, experience, and leadership offers a compelling vision for how data and empathy can reshape the way teams learn, coach, and perform.
Stay tuned for more insights from conversations shaping the next era of predictive enablement.
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