At Luster, we believe revenue success starts before the call — and long before traditional enablement kicks in. In a recent episode of the LeanScale Podcast, our CEO and co-founder Christina Brady sat down with the team to share why “AI roleplay” is just the beginning — and how Luster is reshaping how GTM teams hire, ramp, and coach with precision.
“We make our customers collateral damage to our inability to measure and fix skill gaps before they impact revenue.”
– Christina Brady, CEO, Luster
The Problem: Reactive Enablement = Missed Revenue
Before Luster, even the most sophisticated GTM teams relied on lagging indicators:
- CRM data
- Rep self-assessments
- Generic training programs
- Lengthy consulting projects
This approach is costly, slow, and based on guesswork. Sales teams end up treating every rep the same, retraining after deals are lost, and struggling to explain slipping KPIs.
“It’s like asking your reps to self-diagnose and hoping the one-size-fits-all training solves the problem. It doesn’t.”
The Solution: Diagnose, Predict, Prescribe
Luster flips the script with an intelligent, proactive system built for modern revenue teams. Here's how:
- Diagnose skill gaps at the atomic level across your team
- Predict where those gaps are about to lead to revenue-impacting mistakes
- Prescribe individualized coaching, practice, and tools at the exact moment of need
Whether it's a new hire, an underperforming rep, or a key meeting tomorrow, Luster steps in before problems hit the pipeline.
Practice That Actually Sticks
Unlike generic call simulations, Luster uses your real call data, calendar context, and role-specific personas to generate:
- Targeted practice sessions before live calls
- Dynamic AI roleplays with real-time feedback
- Custom battle cards, discovery questions, and talk tracks
- Weekly coaching reports for managers
“We’re not just here to coach the rep — we’re here to diagnose, guide, and uplevel the entire GTM motion.”
Built for Enterprise, Loved by Teams of All Sizes
Luster is not another GPT wrapper. It’s a custom-built, secure platform designed to:
- Give every customer their own closed model instance
- Maintain SOC 2 Type I & II compliance
- Adapt to your GTM org’s unique methodology, language, and goals
- Allow managers to know which reps need support — and when
From Hiring to High-Performance
Luster supports the entire talent lifecycle:
- Pre-hire: Assess real skills with AI-driven interview simulations
- Onboarding: Personalize ramp plans based on actual gaps
- Coaching: Deliver weekly skill insights and call readiness signals
- Performance: Reduce ramp time, improve win rates, and increase rep retention
Watch the Full Conversation
Hear Christina’s full story, live demo, and the future of AI-powered enablement in the full podcast episode.
👉 Watch the LeanScale Podcast Now →
Whether you're scaling a team of 5 or 500, Luster helps you stop guessing, start diagnosing, and drive performance with precision.
Ready to see Luster in action?
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